The ChatGPT Marketer's Quarterly Playbook

V1.0 // September 2025

Welcome to the very first edition of The Quarterly Playbook.

While most marketers are still figuring out ChatGPT prompts, the smart ones are redesigning their entire approach.

AI isn't just another marketing tool—it's rewriting the rules of the game. The marketers who thrive in the next decade won't be those who use AI the most, but those who understand how it changes everything else.

The Quarterly Playbook is your strategic guide through this transformation. No fluff, no hype—just the frameworks and insights you need to stay ahead while others catch up.

In this edition

• How the role of the marketer is being redefined.
• What skills will matter in the next 12 months.
• How to treat AI like part of your team.
• Why agencies are breaking apart and what replaces them.
• The return of the generalist.
• Tips, prompts, and frameworks you can run now.

Perfect For

✓ Marketing professionals who refuse to get left behind
✓ Team leaders rebuilding their departments for the AI era
✓ Consultants and freelancers positioning themselves for what's next
✓ Anyone who wants substance over AI snake oil

Why Now?

The marketing landscape is shifting faster than most people realize. While everyone else is still treating AI as a novelty, the window is closing on easy adaptation.

The companies and careers that will dominate the next decade are being built right now. This playbook gives you the roadmap to be one of them.

Get ahead of the curve, or get left behind. The choice is yours.